Conduct in-depth research on a selected brand and assume the position of Creative Director to develop a new campaign concept for the upcoming season. Create a fashion film and a 40-page editorial that bring the campaign assets to life within a real-world scenario.

Vivacious Intrusion blurs the lines between elegance and allure, capturing the frantic nature of personal style. This concept introduces men to the house of Miu Miu, engaging a new demographic the brand has yet to fully capitalize on, while highlighting the fluidity of contemporary fashion through dynamic silhouettes and campaign visuals infused with Miu Miu’s signature playful touch.

Worked closely with three classmates to plan and execute campaign production including assembling the camera crew, scouting models, and selecting the photographer. Together, we developed concepts through shot listing and storyboarding, and oversaw final execution and content creation by directing the film crew and producing the editorial.